Billboards on school grounds

Boards of trustees can allow a billboard on school grounds – for general, not political, advertising only. You must have an agreement in place before the billboard goes up.

Political advertising

You can display material encouraging staff and parents to vote, but you cannot show political party information.

As a state agency, you need to be politically neutral and can’t encourage electors to vote or not vote for specific parties, policies or candidates.

To comply with State Service Commission requirements, you must not allow billboards, posters, pamphlets and other political party advertising material at the school.

The State Services Commission provides guidance in the lead-up to each election period.

Advertising billboards

If you decide to allow someone to put up a billboard on the school’s grounds, there are some things you should consider first.

Check with your local council that the billboard complies with all by-laws. The council will take into account possible danger to people and property, such as:

  • whether it might affect traffic safety
  • whether it’s obstructing the footpath or road
  • the effect on neighbouring buildings
  • whether the billboard is appropriate to the area.

Think about your local community and whether your school community would agree to putting up advertising billboards on the school grounds.

Make sure the advertising is appropriate for a school and that nothing offensive is displayed.

Get formal board agreement to put up the billboard at your next board meeting.

Use our standard agreement for a billboard

You must ask the person putting up the billboard to sign our standard casual use agreement (See: Leasing or hiring land and buildings to third parties). This must be in place before the billboard goes up. The agreement covers things like:

  • the school’s right to cancel the agreement, for example, if the community objects or if there is a change in school policy
  • the school not being liable for any damage to the billboard.

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